1. Pre-IPO Readiness Assessment

•  Strategic Review: Evaluate if your business is IPO-ready—covering financial health, governance, and operations.

•  Gap Analysis: Identify shortcomings in accounting, reporting, compliance, corporate structure, KMP (Key Management Personnel) readiness, etc.

2. Financial Statements & Projections

•  Audited Financials: Revise and prepare financial statements to meet listing standards.

•  Forecasting: Build robust financial models and 3–5 year projections to support valuation.

3. Valuation & Pricing Strategy

•  Valuation Analysis: Use comparable trades, DCF models, market multiples to determine fair price range.

•  Issue Structuring: Advise on equity dilution, fresh issue vs. OFS (Offer for Sale), anchor allocation, etc.

4. Regulatory & Compliance Support

•  Eligibility Check: Ensure your company meets SEBI, stock-exchange criteria (net worth, FCF, promoter holdings, etc)

•  Prospectus Drafting: Help prepare DRHP and final prospectus, ensuring disclosure norms are met (objectives, risk factors, working capital, use of funds)

5. Appointment & Coordination with Intermediaries

•  Engage Specialists: Assist in selecting merchant bankers, lawyers, auditors, registrars, escrow banks, underwriters, PR firms.

•  Board & Shareholder Resolutions: Advise on necessary board/SH approvals at various stages.

6. Roadshows & Investor Relations

•  IPO Roadshow: Strategize and execute investor presentations and marketing campaigns.

•  Investor Targeting: Leverage networks—HNI, anchor investors, institutional placements.

•  Communications: Develop pitch decks, key messaging, investor FAQs.

7. Due Diligence & Transaction Execution

•  Due Diligence: Respond to queries from merchant bankers, lawyers, auditors; ensure full compliance.

•  SEBI Filings: Track submission and follow-up with SEBI and stock exchanges.

8. Post-IPO Support

•  Compliance Framework: Help establish processes for continuous disclosures, board compliance, audit reviews.

•  Investor Relations Strategy: Manage earnings calls, reporting, media interactions post-listing.

•  Market Monitoring: Advise on stock performance, communicate trends and risks to stakeholders.


IPO advisory is a multi-stage, advisory- and compliance-heavy engagement—from financial readiness and valuation to legal filings, roadshows, and post-listing communications. While MeraIPO likely offers similar support, it's crucial to confirm their regulatory status, experience, and scope across all phases.