MeraIPO offers “ALL KINDS OF ATL & BTL BRANDING SUPPORT”, that includes in the context of IPO marketing and investor outreach: both Above the Line (ATL) and Below the Line (BTL).
MeraIPO offers end-to-end branding support for IPOs through both ATL (Above the Line) and BTL (Below the Line) activities. ATL includes mass media such as TV, radio, newspaper ads, hoardings, and digital ads to build public awareness. BTL includes targeted campaigns like investor seminars, broker outreach, mall activations, brochures, WhatsApp/email updates, and influencer PR. For international listings (like GIFT City or abroad).
MeraIPO supports global media placements, LinkedIn investor targeting, ESG branding, and multilingual materials. Additional deliverables include explainer videos, press releases, social media creatives, and investor guidebooks. This holistic strategy ensures wide visibility and deep engagement with both retail and institutional investors.
Used for mass awareness, especially during IPO marketing phases.
|
Activity |
Description |
|---|---|
|
TV Commercials |
Regional + national television advertising, often around business news channels (CNBC, Zee Biz, etc.). |
|
Radio Spots |
Short investor-focused ads on FM/AM radio stations in key financial markets. |
|
Print Advertising |
Full-page IPO announcements in The Economic Times, Mint, Business Standard, regional newspapers. |
|
Outdoor Media (OOH) |
Hoardings, metro ads, bus shelters in key cities—Mumbai, Delhi, Bengaluru, Ahmedabad. |
|
Digital ATL |
Programmatic ad campaigns (Google Ads, YouTube pre-rolls), online banner ads on business news websites. |